Every minute, two people in the world die in road accidents: three thousand people a day, one million one hundred a year. Of these, about one third are young people aged between 18 and 35.
In recent years, the international community has given important impetus to accident prevention, inviting all countries to reduce road death by 50% by 2020.
Prevention and awareness campaigns, together with the development of citizens’ civic sense and careful vehicle design could lead to a significant reduction in the number of accidents within a few years.
400 performances and 130,000 spectators!
(Feedback collected using anonymous questionnaires):
“This show was interesting and intelligently structured because, through effective scenes and direct messages, we were able to clearly understand the importance of following the rules of the road.”
“It’s the first show I’ve seen that’s funny and different from usual.”
“It was a winning idea to pair reliable and scientific data with the practical example which was closer to the kids’ experience. The show did not frighten or upset them, but increased awareness of the daily dangers.”
We are grateful for the advice and collaboration of Prof. Franco Taggi from the Rome Higher Heath Institute, Prof. Antonio Dario Martegani from the Engineering Department of Padova, and Claudio Cangialosi from the websites www.sicurauto.it e www.sicurmoto.it.
THE VULNERABLE: age 13 – 19
THE VULNERABLE KIDS: age 9 -12